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Marketing an introduction armstrong pdf
From the start Amazon has grown explosively. Its annual sales have rocketed from a mod- est 150 million in 1997 to more than 61 billion today. During the past five years despite a shaky economy Amazons revenues have grown by an amazing 35 percent annually.
Designing a Customer-Driven Marketing Strategy 3740 Preparing an Integrated Marketing Plan and Program 4041 Previewing the Concepts this chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing simply put marketing is managing profitable cus- tomer relationships.
Finally we discuss the major trends and forces affecting marketing in this new age of digital mobile and social media. Understanding these basic concepts and forming your own ideas about what they really mean to you will provide a solid foundation for all that follows.
The online pioneer first network hack and crack opened its virtual doors in 1995 selling books out of founder Jeff Bezoss garage in suburban Seattle. Amazon still sells bookslots and lots of books. But it now sells just about everything else as well from music elec- tronics tools housewares.
8 33.21 MB 1,495 Downloads. Jacobs, and my current Dean, Dipak Armstrong for our work on Principles of Marke. 113 KB 186 Downloads. Studyguide for Principles of Marketing by Philip Kotler, Reviews, 14288.
Amazon is flat-out customer obsessed. it has a deep-down passion for creating customer value and relationships. in return customers reward amazon with their buying dollars and loyalty. youll see this theme of creating customer value in order to capture value in return repeated throughout this.
What Is Marketing 3234 objeCtiVe 2 explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Understanding the Marketplace and Customer Needs 3436 objeCtiVe 3 identify the key elements of a customer- driven marketing strategy and discuss the marketing.
Lets start with a good story about marketing in action at m by far the worlds leading online and digital marketer. the secret to amazons success its really no secret at all.
The Kindle took more than four years and a whole new set of skills to develop. But Amazons start-with-the-customer thinking paid off handsomely. The Kindle is now the companys number-one selling product and m now sells more e-books than hardcovers and paperbacks combined.
M01_ARMS 6788_12_SE_dd 31 2:19 PM slide 6: 149127 Cust: Pearson Au: Armstrong Pg. No. 32 Title: Marketing: An Introduction 12/e Server: C/M/Y/K Short / Normal DESIGN SERVICES OF S4CARlISlE Publishing Services Perhaps more important than what Amazon sells is how it sells.